Digital asset management (DAM) is hotter than ever
Published in
6 min readJan 12, 2022
It’s old news that enterprises are becoming increasingly digital, but what’s often overlooked in the rush toward digital transformation is that Digital Asset Management systems are as important to an enterprise’s success as big data, analytics, and AI. Perhaps we shouldn’t be all that surprised, after all, digital assets are the building blocks of consumer, employee, partner experiences.