adidas gets cloudy with AWS & SAP

It seems like it was only yesterday that the CEOs of Adobe, Microsoft and SAP stood together on stage announcing the formation of the Open Data Initiative (ODI). The date was September 24, 2018 and the setting was Microsoft’s Ignite conference. The purpose of ODI was to help enterprises “reimagine customer experience management” (aka CRM, CX) by being able to integrate CRM, ERP, commerce, sales, product usage and other data into a…